For the XM campaign, a night of unparalleled glitz and glamour featured top-tier South African influencers and live performances by DJ Zinhle and Mpho Popps. Our strategic selection of influencers not only elevated the event but also showcased XM’s commitment to investing in their clients. The campaign generated a reach of over 2,5 million people, significantly enhancing brand positioning XM as the premier brokerage in South Africa. The influencers’ massive followings and positive representations of XM dramatically boosted customer engagement and trust.