Imagine a shopping frenzy that captures the imagination of millions. Our TFG Black Friday campaign did just that, offering customers a thrilling shot at winning R1 million. We brought this vision to life through a vibrant influencer campaign, sparking a wave of excitement and engagement across the country. Inspirational influencers, chosen for their resonance with our target audience, created a storm of interest and conversation around TFG’s unbeatable Black Friday deals. With 18,751,564 impressions, a reach of 2,578,790, and an engagement rate of 24.5%, we didn’t just stay top of mind; we became the talk of the town.