We then strategically reintroduced the brand to targeted demographics through a multi-phase approach. We began with unboxing and educational content that showcased the product’s range and uses, driving initial brand awareness. This was followed by creative influencer content highlighting home cleaning tips, reigniting love for the brand. The third phase focused on the product’s versatility, and the final phase tapped into nostalgic memories, showcasing the trust consumers have placed in Handy Andy over generations. Our strategic selection of influencers successfully introduced the brand to a younger demographic, reigniting their passion and loyalty, and achieving high engagement rates across different audiences. The campaign’s impact was monumental, reaching over 2,854,183 people, garnering 3,104,050 impressions, and achieving 458,111 engagements. This campaign not only increased brand awareness nationwide but also solidified Handy Andy’s place in households as a beloved and versatile cleaning product.