For this campaign, our mission was clear and that was to elevate Barilla’s presence and drive sales through strategic advertising and influencer partnerships. We targeted ads to reach those who truly appreciate the art of Italian cuisine.

By collaborating with local food influencers, we created a buzz that was as irresistible as a steaming plate of Barilla pasta. Influencers shared their favourite Barilla dishes, showcasing the brand’s unique qualities through engaging posts and delicious Insta-stories. Barilla didn’t just make it to the dinner table; it became the star of the meal, winning hearts and appetites across the nation.